In social networks, the content is as important as taking care of the image. Do you know the recommended sizes of images on each social network to improve your posts?
As far as Social Media is concerned, the content published is just as important as the image that accompanies it. Images on social networks visually define who you are and what you want to convey to your followers. Therefore, it is essential that you choose them carefully and with love and, above all, that you optimize them according to the social network where you publish them.
A very common error is that the images published on social networks appear pixelated, counting on the fact that Facebook and Twitter always compress the images (try to always upload them in png). To help you in this task we have updated the recommended sizes that your images must have in the different social networks.
- Profile photo: 180 x 180
- Cover Photo: 820 x 312 Mobile: 640 x 360 (FYI)
- Video Post: 1280 x 7230
- Story: 1080 x 1920
- Event Image: 1920 x 1080
- Facebook Link: 1200 x 628
- Photo post (square): 1200 x 1200
- Photo post (horizontal): 1200 x 636
The sizes of the images you post on Facebook are the most complex or, at least, the least often optimized, since they depend on the format of the post (if it is a post with a link or with an image). The same does not happen with the cover and profile photos, whose size is known to all.
- Profile photo: 400 x 400
- Header Photo: 1500 x 500
- Video Post (Square): 1200 x 1200
- Video post (horizontal): 1920 x 1200
- Video post (vertical): 1200 x 1920
- Post Image: 1200 x 600
- Card image: 800 x 418
A tweet with an image is 5 times more likely to be retweeted. You should not miss the opportunity to visually support your content for further dissemination. It is proven that the images on Twitter that work best are those that are 1024 x 512px.
Personal Pages:
- Profile photo: 400 x 400
- Header: 1584 x 396
Company Pages:
- Logo: 300 x 300
- Header: 1128 x 191
- Images with promoted content: 1200 x 628
Videos and images:
- Video post (max): 4096 x 2304
- Square Image: 1200 x 1200
The professional social network par excellence gives less prominence to visual content and allows less customization. You should also take into account the recommended sizes for each of the pieces of content on your company page.
- Profile photo: 165 x 165
- Pin image: 1000 x 1500
- Header image: 800 x 450
- Board cover: 222 x 150
In a network as visual as this one, you cannot neglect the images that make up your page. Think of everything: from the profile picture to the thumbnail of your dashboards and the size of your pins).
We all know the simplicity of Instagram, and it may be due to its success. What you should know is that even if your images are viewed at a size of 600 x 600 px, it is recommended to upload them to 1080 x 1080 px.
- Profile photo: 180 x 180
- Square image: 1080 x 1080
- Horizontal image: 1080 x 566
- Portrait Image: 1080 x 1350
- Story: 1080 x 1920
- Square video: 1080 x 1080
- Horizontal video: 1080 x 608
- Vertical video: 1080 x 1350
- Reels (and also IGTV ): 1080×1920
If your photo is horizontal you can upload it at 1080 x 566 px, although Instagram will show it at 600 x 400 px. And if it is vertical you can upload it to 1080 x 1350 px, and it will be displayed at 600 x 749 px.
Youtube
- Profile Image: 800 x 800
- Header image: 2560 x 1440
- Video: 1920 x 1080
- Video thumbnail: 1280 x 720
On Youtube, you can also customize the cover image. To do this, you must opt for a fairly large size (2560 × 1440 px). It will not pixelate if your channel is viewed on a large screen (for example, a Smart TV).
TikTok
- Profile photo: 200 x 200
- Videos: 1080 x 1920
- Feed ad image: 1200 x 628
- Video feed ad (vertical): 720 x 1280
- Feed Ad Video (Square): 640 x 640
- Feed Ad Video (Landscape): 1280 x 720
TikTok is one of the social networks that give the most importance to visual content. It is totally designed to be used on mobile devices, so if you are going to start generating content for this social network, always remember to record with the mobile in a vertical position (this way you take advantage of a large part of the phone's screen).