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We present you with a complete SEO Article with all the terms related to the subject so that you can solve your digital doubts. Within SEO, there are many terms and concepts that we need to be clear about when optimizing and positioning our site or project in the best possible way. A reasonable interpretation of a term is essential. For this reason, in this section, we will expand new terms and "words," all related to SEO, so that you are constantly updated. 1. Google algorithm The Google Algorithm is the search engine's way of positioning pages before a search. That is, it is what decides if you go first, second, or on the second page. This algorithm changes about 500 times a year and is challenging to keep track of. That is why it is preferable to know essential changes such as Panda and Penguin, how they affect SEO and how to recover. Anchor text The Anchor Text or anchor text is the visible text in a link or hyperlink that provides information about the content to whi...

5 Simple Steps Explanation of Email Marketing Email marketing is a tool to communicate digitally with leads and customers through the mass sending of emails to a contact base. The purpose of these emails may vary, such as communicating promotions or presenting a new product or brand. In recent years, email has proven to be an effective marketing tool. With the acceleration of digital transformation and the volume of messages we receive throughout the day, email is often the medium with the most significant potential to capture consumer attention. This is because, at the same time that an email can be opened from multiple devices, this is a more personalized and less fleeting type of message than a banner, a pop-up window, a tweet, or another publication on social networks. This being the case, email is used to: Maintain contact with customers, Convert leads; Send them news and updates; Collect opinions and feedback; Generate engagement; Develop content marketing strategies; Among other...